ELA: Three Steps to Ask for Backlinks, Reviews, Shoutouts, or Favors.

ELA: 3 Steps to Ask for Backlinks, Reviews, Shoutouts, or Favors.

Some people act like mosquitos. 

They have a goal, know someone who can fulfill it, and ignore the other person's concerns. 

Internet mosquitos operate in multiple habitats:

  1. Hiding their proposals as help.
  2. Commenting on YouTube channels for subscribers.
  3. Writing Twitter DMs without introducing themselves.
  4. Sending cold emails to companies begging for backlinks.

They skip "non-sense" such as asking about family, hobbies, or passions and embark on a "number's game." Their fantasy blinds them. As a result, they never experience the long-term rewards of treating others as humans.

ELA is a simple three-step process to raise your chances of acquiring backlinks, collaborations, shoutouts, reviews, or favors.

Engage with more people

Non-business relationships cherish you, not what you do. They send you leads, link to your website, and connect you with journalists based on how you've made them feel. 

The internet facilitates meeting new people:

  1. Enter private communities.
  2. Join Zoom calls with strangers.
  3. Send direct messages on Twitter.
  4. Host a live video with your audience.
  5. Ask more people about their families.
  6. Compliment the authors of your favorite articles.

The idea isn't to tick an interaction from your to-do list. But to develop a sense of curiosity for the other person.

If you ever receive an urge to request on the first call, recognize that people refer to those they like, know, and trust—Not to those that crave, ask, and vanish.

Listen to more people.

We are often immersed in our thoughts and unintentionally overlook, neglect, and underestimate others. Rather than judging what the person is saying or debating about what you will say next, listen for obstacles and desires. Be intentional while discovering these: 

  1. Ask more questions during calls.
  2. Research the person's social media.
  3. Listen to their latest podcast appearance.

Like when reading a book, knowing the information isn't enough. You need to apply it. Help your new friends to close the gap between where they are and where they want to be.  Connect people from your network, send them an insightful article related to their field, or point them towards a solution to their problem. 

Ask after giving.

Present your solution or gift before making a request. Talk about it early during calls or place it high on your image. And when you do, reference anecdotes and language from your initial interaction or your research to prove you care.

Example of the ELA framework from Nicolas Forero

At times, it is beneficial to ask. Not for a backlink, mention, or retweet, but for a simple favor—A book recommendation, advice related to their expertise, or even about their favorite writing tool. 

According to the Benjamin Franklin effect, people develop familiarity with strangers after doing them a favor. By leading your email with a solution to their problem and asking for a simple favor, you will build the rapport necessary to make your request. 

Embrace ELA: Engage, Listen, Then Ask.

Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Skip the mass emailing and templated messages and start caring.

People pay for backlinks, guest posts, shoutouts, and mentions because they don't have friends to support them. They built a network instead of relationships. With ELA, you can play the long-term human game and develop the relationships that will benefit you for years.

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