Case studies

Learn what real companies have done to grow their business through content. They come from brands I've worked with, love, or admire.

Pursue Harmony, Not Happiness.

Unlike conventional wisdom tells us, an excess of happiness is negative. It exposes us to threats and blinds our perception of what's necessary to achieve it. Instead of pursuing happiness, seek harmony.

Young, Broke, and Voiceless.

While some brands and creators perceive the absence of content, established competitors petrify them. They perceive them as wealthier, older, and trust-worthy deities and don't realize their superpower: Being young, broke, and voiceless.

How Human-First Content Saves Dribbble 8M/yr In Ads

This case study analyzes how Dribbble attracts 1.3M visitors each month and save 8M/yr in ads through Human-First Content.

How Headspace Attracts 8 Million Leads Per Year Through Content Clusters

This article is a breakdown of Headspace's content strategy to land over 270.000 links across the web, rank for more than 100.000 keywords, and have more than 66 million signed users.

The Futur's Content Strategy—How to Make 7 Figures Through the Spirit of Generosity

This is a breakdown of The Futur's content strategy. It led them to 1 million Youtube followers, a private community that generates over 30.000 in MRR, and more than 3 million in revenue in 2020.

Motica Case Study—15M% Traffic Increase Under 12 Months

Learn how Motica grew 15 million % in under a year without backlinks, hiring an entire team, or posting consistently.

The trust-building strategy LottieFiles used to attract 94.000 backlinks in four years.

This is a case study on how LottieFiles went from unknown to attracting 94.600 backlinks in four years.

The Problem Encyclopedia: Idea Generation Based on Consumer Problems.

The problem encyclopedia is a framework to generate ideas, fans, and trust-based on the customer knowledge you already have.

ELA: 3 Steps to Ask for Backlinks, Reviews, Shoutouts, or Favors.

ELA is a simple three-step process to raise your chances of acquiring backlinks, collaborations, shoutouts, reviews, or favors.